Espresso Coffee for Beginners

A simple guide to using an electric manual espresso machine. The photo tutorial is divided into 2 parts: the espresso making stage; and the milk frothing stage.

Below, a list of the basic equipment needed.
1. An espresso Machine
2. A grinder
3. Milk Pitcher (jug)
4. Thermometer (for milk)
5. Cups
6. Portafilter
7. Coffee beans
8. Water (filtered water preferred)
9. Milk (full cream gets best resutls)

PART I

Here we prepare the espresso, which is the essence and base for any coffee drink whether it’s machiatto, cappucino, flat white or cafe latte. Continue reading

The Starbucks model in an Australian market

home made flat white made by me

Starbucks entered the Australian market in July 2000. At its peak, it had a total of 81 stores nation wide. Now it’s stores have been reduced to just 23 and out of the 4 outlets in Canberra, there is not one store left for the Canberra population.

I have read John Simmon’s book: My Sister’s a Barista: How they made Starbucks a home away from home and from reading it, you get the impression that Starbucks could do no wrong; their business model is almost flawless and can only grow from strength to strength.

The book was published in 2005 and a lot has happened since then. There is no doubt that Starbucks is an incredible story of innovation, niche markets and successful chain operations.

Something happened in Australia though. I didn’t quite work out. Continue reading